Product and design
The best Private Label programs do three things well. Deliver value to the customer, superior profitability to the organisation and differentiate the retailer through exclusivity. Leading retailers have found their private label programs can drive sales growth, profitability and importantly, loyalty. I have created products, and led packaging design, for leading retailers including Loblaw, Shoppers Drug Mart and Walmart International.
Design exploration to align Organic on pack callouts across three tiers of private label and work with store wide signage colour discipline.
Creation of new bike brand, from name ideation to visual standards. Adopted by several global markets including US, Mexico and South Africa.
Gluten Free sub brand for Great Value.
Packaging design refresh for Blackweb, a mid-tier electronics brand.
Redesign of premium pet food.
Equate packaging design review.
Redesign of Our Finest, a premium food brand fro Walmart Canada.
A limited edition cola, to celebrate Walmart Canada's nationwide participation in Pride.
Name creation and visual identity for Nash, a premium outdoor cooking brand.