Retail design
Careful use of how the internal, permanent surfaces are used, maximise the retail brand experience. On the projects I’ve worked on, the objectives have varied from maximising value perception, to raising quality perception or launching a new tech enabled service.
Proposed new perimeter signage for toys.
Language and tone exploration for next generation urban store format.
End cap light boxes in apparel.
Campaign piece for apparel relaunch.
Language and tone exploration for next generation urban store format.
Signage review to enhance fresh quality perception.
Retail innovation to drive from b&m to online.